What sells on Etsy depends on when you ask. Like every market, sales for different products fluctuate by season. If you can find things to make and sell that move all year long, you’ve got a sustainable home business idea.
So “what sells on Etsy?” is a good question, but a more useful question to answer for you as a maker-seller is “what are buyers searching for?”
Got a product idea and wondering if it’s what shoppers are buying? Let’s look at how you can use data gathered from buyers on Etsy to learn what consumers are searching for and purchasing.
A useful tool like EtsyRank reveals the top 100 search phrases on Etsy. See the sample report below. EtsyRank is a subscription service providing reports on keywords used by real buyers.
More Ideas for What Sells on Etsy
Another brainstorming technique that will give you ideas for things to make and sell is to look on EtsyRank under “Competition”. There you will find a listing of the top sellers on Etsy by category. Understand that there may be multiple reasons a shop is on the top of the list. These Etsy shops have worked hard to build a following. Much of their business comes from repeat customers.
When looking for what kind of products are already selling as ideas of what you can make, respect the work of others. Do not copy other Etsy shop’s work. It’s not just unethical; you can lose your online web presence or, worse, be sued for copyright infringement. Use the sources in this article to brainstorm ideas from which you will craft your own uniquely designed pieces.
Pick things you will enjoy making. You can be profitable with just one or two types of products. Later on, add new items as your business grows.
What Buyers Search for on Etsy
Note: Data from Etsy searches changes daily so if you were to run the same report on EtsyRank, your results would differ than what’s shown in the table below. The first column on the far left shows the rank. Second column shows the search phrase. And the third column on the far right shows the number of searches in a recent month.
| 1 | personalized gifts | 623963 |
| 2 | face mask | 611039 |
| 3 | wall decor | 407575 |
| 4 | craft kits | 197303 |
| 5 | self care | 189070 |
| 6 | gift | 186266 |
| 7 | outdoor | 168821 |
| 8 | among us | 133907 |
| 9 | stickers | 115134 |
| 10 | halloween | 114773 |
| 11 | halloween decor | 100586 |
| 12 | earrings | 98526 |
| 13 | mask | 95851 |
| 14 | harry potter | 93830 |
| 15 | rings | 86153 |
| 16 | candles | 84858 |
| 17 | harry styles | 78096 |
| 18 | christmas | 73695 |
| 19 | crystals | 72882 |
| 20 | masks | 66861 |
| 21 | gift box | 64187 |
| 22 | holiday stockings | 63978 |
| 23 | anime | 60641 |
| 24 | christmas svg | 55047 |
| 25 | wall art | 52848 |
| 26 | tapestry | 52010 |
| 27 | wedding gifts | 51364 |
| 28 | mugs | 49921 |
| 29 | holiday pajamas | 48951 |
| 30 | svg | 48743 |
| 31 | halloween svg | 47836 |
| 32 | disney | 47484 |
| 33 | christmas wreath | 47399 |
| 34 | vintage | 47304 |
| 35 | wedding dress | 46730 |
| 36 | pumpkin | 45422 |
| 37 | animal crossing | 43197 |
| 38 | personalized gift | 43197 |
| 39 | wreaths | 42290 |
| 40 | resin molds | 42110 |
| 41 | necklace | 41129 |
| 42 | halloween face mask | 41106 |
| 43 | anniversary gifts for boyfriend | 40915 |
| 44 | bts | 40079 |
| 45 | ring | 39702 |
| 46 | bridesmaid gifts | 39570 |
| 47 | tarot deck | 38894 |
| 48 | press on nails | 38025 |
| 49 | halloween costume | 38010 |
| 50 | slime | 37544 |
| 51 | bong | 37398 |
| 52 | face masks | 37107 |
| 53 | resin | 36644 |
| 54 | silk face mask | 36215 |
| 55 | keychain | 36207 |
| 56 | gifts for boyfriend | 35968 |
| 57 | neon sign | 35694 |
| 58 | christmas gifts | 34538 |
| 59 | dog collar | 34451 |
| 60 | boyfriend gift | 33850 |
| 61 | witch | 33581 |
| 62 | gifts for men | 33560 |
| 63 | plants | 33196 |
| 64 | hot chocolate bomb | 33074 |
| 65 | halloween gifts | 33059 |
| 66 | among us plush | 32989 |
| 67 | engagement ring | 32771 |
| 68 | engagement gifts | 32638 |
| 69 | candle | 32522 |
| 70 | christmas decorations | 32376 |
| 71 | gifts for mom | 32034 |
| 72 | fall decor | 32012 |
| 73 | 2020 ornament | 31997 |
| 74 | name necklace | 31375 |
| 75 | art prints | 31086 |
| 76 | star wars | 30598 |
| 77 | tarot cards | 30488 |
| 78 | tarot | 30237 |
| 79 | witchcraft | 29893 |
| 80 | witch hat | 29872 |
| 81 | home decor? | 29814 |
| 82 | washable mask? | 29580 |
| 83 | wedding | 29149 |
| 84 | pumpkin svg | 29145 |
| 85 | fall svg | 29116 |
| 86 | coasters | 29042 |
| 87 | jewelry | 28636 |
| 88 | fabric | 28449 |
| 89 | holiday face mask | 28315 |
| 90 | face mask with nose wire | 28280 |
| 91 | desk | 28240 |
| 92 | christmas ornaments | 27644 |
| 93 | moldavite | 27629 |
| 94 | car accessories? | 27591 |
| 95 | keycaps | 27262 |
| 96 | face mask with filter | 27197 |
| 97 | lip gloss | 27178 |
| 98 | doormat | 27072 |
| 99 | rug | 26510 |
| 100 | haikyuu | 26353 |
What Sells on Amazon
On Amazon, go to: https://www.amazon.com/Best-Sellers-Handmade/zgbs/handmade/ to view bestsellers in the Handmade category. Not only will you get product ideas from the subcategories themselves, you’ll get a look at seller listings that are working well.
See related post: https://craftmarketer.com/handmade-crafts-that-sell-best/