Articles and posts here on marketing ideas, creating a marketing plan, and a marketing calendar.
Artisans can learn from the example of The Pleasant Company started by Pleasant Rowland, ex schoolteacher turned maker of the American Girl doll collection. If you haven’t heard of them, more than 30 million American Girl® dolls have been sold through the company’s catalogue, retail stores, and website since 1986. As told in the book, […]
Want to Sell More? Engage the Senses Read More »
*** Updated 2021: Many craft trade shows went virtual/online this past year because of the pandemic. As the country opens up again, some trade shows have now scheduled live events for later in 2021. Check each show’s link below for updates. *** Are Wholesale Craft Trade Shows for You? There are trade shows for almost
People love stories. The best presenters and marketers agree that stories captivate your audience and keep them engaged. Whenever or wherever you sell crafts, consider adding a card or description with your story to each piece. Your story has the potential to pull heartstrings. Mass-manufactured things rarely connect us to actual people behind the products.
Add Stories to Increase Your Craft Sales Read More »
Twitter is being used by all kinds of businesses for lead generation, public relations, marketing, sales and sharing new products. Many craft business owners find it difficult to overcome the learning curve, learn the Twitter lingo, gain a following and sustain interesting conversation while providing enough reason for followers to keep up. I came across
Are You Using Twitter to Sell Crafts? Read More »
We tend to think that getting coverage by a newspaper, magazine or TV show is out of our reach. It seems like most of the news that grabs our attention is some kind of crisis or the latest celebrity couple breaking up. However, there is a whole other area of publicity appearing in the feature
Is it worth the effort to seek publicity for your craft business? Read More »
Where to sell products you make? There are many places offline and online when you are looking at where to sell products you’ve produced. This article lists many types of face-to-face events for selling your art, craft or photography. You may already be aware of popular events like: Art shows Fine craft shows Country craft
Where to Sell Products You Make Read More »
Monopoly was my favorite game when I was growing up. When I was looking for artists for my craft gallery, I came across some interesting works of art that incorporated old Monopoly games. But even more intriguing was the ideas described in the video at the end of this article below. The hosts show how
Turning Monopoly Money Into Real Cash Read More »
What is selling online is one of those questions that if we knew the answer, we could really cash in, right? Yes, no, maybe. Fads come and go. What is selling online today may not be so hot in a few months. The real question to ask is how to make your items stand out
What is Selling Online: Where to Find Ideas for Things to Make and Sell Read More »
Branding for your Craft Business by Chrisy Bossie Brand and brand management is the basis of your advertising and the way people remember you. When I sell my product I want the person that bought it to be able to remember the name “earthegy” years from now. I want that word to be famous. That
Craft Business Branding Read More »
Mobile merchant credit card processing will increase your sales at craft shows. Not all your potential buyers carry enough cash for those impulse purchases craft fairs are so well known for. So which portable credit card processing provider should you use? Since the boon in mobile phones, numerous services have emerged. Squareup com is probably
Mobile Merchant Credit Card Processing Read More »
Selling your products on Etsy (or anywhere else online) depends heavily on getting found in searches. SEO (Search Engine Optimization) is about making sure your product pages have tags or keywords relevant to the problems that your product solves or its features that are popularly searched for. For example, if you make leather cases for
10 SEO Myths About Selling on Etsy Read More »
Selling things you make at local craft fairs is a good way to start your business. You can test your products to learn how they sell. You’ll get feedback from customers to help you improve your items. I personally like to sell at craft fairs because I enjoy the interactions with customers. If I do
Love the Types of Craft Fairs, Expos and Festivals Read More »
