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Marketing Ideas

Articles and posts here on marketing ideas, creating a marketing plan, and a marketing calendar.

Selling on Facebook Best Practices

Excerpt from Start a Creative Recycling Side Hustle by James Dillehay Over two billion people use Facebook. They spend an average of thirty-five minutes each day on the site and almost eighty percent of shoppers in the US have found products to buy while on Facebook. Once you have a personal profile set up on […]

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How Do You Scale Your Etsy Business?

You can definitely scale a small business on Etsy. There are several moving parts to consider. To simplify it, the first step is gaining confidence about two things: Know your profit margins. Just guessing can kill your dream quickly. Figure out your costs—all of them! Materials, labor (what you pay yourself and what you pay

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What is the best way to drive up sales on Etsy?

Quora question answer: https://www.quora.com/What-is-the-best-way-to-drive-up-sales-on-Etsy/answer/James-Dillehay As with any problem, you have to know what’s wrong with your Etsy store before you can fix it. Otherwise, it’s like prescribing medicine without knowing the symptoms. You probably need more than one way to boost your sales. The following is the approach I would take. If you have an

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Handmade on Amazon Waives Monthly Fee in 2019

Handmade on Amazon announced that they will continue to waive the monthly Professional Sellers fee of $39.95 indefinitely. The following is their announcement: “Monthly subscription fee waived for Handmade Artisans indefinitely“ “Thank you for being a part of Amazon Handmade and offering your unique, handcrafted items to millions of Amazon Customers. We are pleased to

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The Biggest Things to Do to Be Successful with an Etsy Store in 2021

Below is my answer to a question on Quora: https://www.quora.com/What-are-the-biggest-things-I-need-to-do-to-be-successful-on-ETSY/answer/James-Dillehay Before you set up an Etsy shop, decide what kinds of things you will sell. Use a research tool like eRank – Grow your Etsy business or Marmalead to find popular categories on Etsy. Pick a niche you will enjoy working in. Another place to look is EtsyRank under

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Global Crafts Marketing Platforms and Assistance Programs in 2019

Marketing resources for handmade crafts shared on this site has come from experiences with U.S. and Canada audiences. I am often asked about global markets like what kind of markets and assistance programs are available to artisans and makers in countries outside North America. Below is my list of resources that may be helpful to you in your search.

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Love these Pros and Cons for Selling on Etsy in 2022

Etsy Pros and Cons 2022 is my answer to a question on Quora: https://www.quora.com/What-are-the-benefits-and-cons-of-being-a-seller-on-Etsy/answer/James-Dillehay I’ve been an Etsy seller along with selling on Amazon Handmade, at craft fairs and selling wholesale to stores. My answer to what are the Etsy pros and cons in 2022 is slighted toward having an Etsy shop, because it works

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Is There Money in Selling Digital Downloads on Etsy?

This article is an expanded version of my recent answer on Quora to How lucrative is selling digital downloads on Etsy?  Lucrative depends on who you talk to. Everyone selling courses on making money on Etsy from digital downloads shouts that it’s highly lucrative. But like with marketing any product on Etsy, you have to work it. Etsy’s

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Trending Crafts to Sell in 2020. Are These the Newest Best Selling Handmade Items?

[follow James Dillehay on Quora] 2020 IMPORTANT UPDATE: Consumers (almost 90% according to Forbes) want earth-friendly products that help save the planet. Etsy has seen a forty-three percent year-over-year rise in all categories for eco-friendly items (source: MarthaStewart.com). Lyst, a curator of fashion trends, has seen a 75% increase in searches for sustainable fashion since

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