Craft Business Ideas
Issue Number 6, August 17, 2000============================================================
IN THIS ISSUE
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1. An arts and crafts success story
2. Online help groups and mailing lists
3. Good web site design
4. Subscription Management
5. Contact Information
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1. Selling crafts online - by James Dillehay
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Where else can you reach millions of potential customers
at a cost of less than $100 a month? If you have the
patience and persistence to learn what Internet marketing
is about, the rewards can be great, if not fabulous.
The best argument that I can see for online marketing is that
with traditional selling, you have to spend money to make
more money. For instance, if you want to sell at craft fairs,
you have to send in booth rental fees months in advance of
the show dates. If you do several shows a year, that's a
lot of capital tied up that would otherwise be available.
Expenses involved in selling online are relatively small.
The real investment is in the time it takes to get set up and
running with a web site, auction pages, getting links and
everything else needed to be successful.
Also, it's easy to find your time eaten up by the distracting
influences of the net. That's why you need a focused plan of
daily activities and tasks to keep you on track.
Which areas of online marketing are necessary and which are
a waste of time? That's the subject of my new resource,
"The Basic Guide to Selling Crafts on the Internet,"
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2. Online help groups and magazines
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You aren't alone! There are hundreds of craft artists selling
their work and networking to help each other. Here's resources
for learning more about the art of craft marketing:
Online publications to help you in your business:
Arts Crafts Show Business - Magazine and website for the
craft artisan who sells. Includes show listings, articles,
links and more: http://www.ArtsCraftsShowBusiness.com
The Crafts Report - Online version of print magazine
discussing all aspects of crafts business.
http://www.craftsreport.com.
Sunshine Artist - Online version of print magazine
discussing art and crafts business. Also links to craft
show locators. http://www.sunshineartist.com
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3. Good web site design
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Web site marketing and web site design are two different
functions even though there must be a relation between
the two to turn visitors into customers.
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4. Subscription Management
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