Content here is designed to help you scale up your handmade sales and to any size you envision.
Artisans can learn from the example of The Pleasant Company started by Pleasant Rowland, ex schoolteacher turned maker of the American Girl doll collection. If you haven’t heard of them, more than 30 million American Girl® dolls have been sold through the company’s catalogue, retail stores, and website since 1986. As told in the book, […]
Want to Sell More? Engage the Senses Read More »
*** Updated 2021: Many craft trade shows went virtual/online this past year because of the pandemic. As the country opens up again, some trade shows have now scheduled live events for later in 2021. Check each show’s link below for updates. *** Are Wholesale Craft Trade Shows for You? There are trade shows for almost
People love stories. The best presenters and marketers agree that stories captivate your audience and keep them engaged. Whenever or wherever you sell crafts, consider adding a card or description with your story to each piece. Your story has the potential to pull heartstrings. Mass-manufactured things rarely connect us to actual people behind the products.
Add Stories to Increase Your Craft Sales Read More »
Twitter is being used by all kinds of businesses for lead generation, public relations, marketing, sales and sharing new products. Many craft business owners find it difficult to overcome the learning curve, learn the Twitter lingo, gain a following and sustain interesting conversation while providing enough reason for followers to keep up. I came across
Are You Using Twitter to Sell Crafts? Read More »
Pricing strategies for fine crafts differs from low-end craft items. This report will show you how to use pricing in specific circumstances to increase your market share. The situations where prices can change include where you sell your work, the time of year, amount of competition, and the newness of your product. In many cases,
Strategies for Pricing Crafts Read More »
We tend to think that getting coverage by a newspaper, magazine or TV show is out of our reach. It seems like most of the news that grabs our attention is some kind of crisis or the latest celebrity couple breaking up. However, there is a whole other area of publicity appearing in the feature
Is it worth the effort to seek publicity for your craft business? Read More »
Where to sell products you make? There are many places offline and online when you are looking at where to sell products you’ve produced. This article lists many types of face-to-face events for selling your art, craft or photography. You may already be aware of popular events like: Art shows Fine craft shows Country craft
Where to Sell Products You Make Read More »
Monopoly was my favorite game when I was growing up. When I was looking for artists for my craft gallery, I came across some interesting works of art that incorporated old Monopoly games. But even more intriguing was the ideas described in the video at the end of this article below. The hosts show how
Turning Monopoly Money Into Real Cash Read More »
What is selling online is one of those questions that if we knew the answer, we could really cash in, right? Yes, no, maybe. Fads come and go. What is selling online today may not be so hot in a few months. The real question to ask is how to make your items stand out
What is Selling Online: Where to Find Ideas for Things to Make and Sell Read More »
by Angee Robertson. A vital step in building your business foundation is documenting how certain tasks are performed whether by you or someone else. This may seem like an annoyance at first but you will thank me for it later. By completing this step, you will ensure that tasks are completed consistently and efficiently every
Document Processes – Wash, Rinse & Repeat Read More »
Let’s say you have found stuff you want to make to sell. To be profitable, you can save money by buying your materials in bulk. Here are some sources for locating wholesalers: http://fleamarketzone.com/top-product-sources/ http://www.toptenwholesale.com http://Liquidatorsmarketplace.com Cut out the middle man by going direct to the manufacturer. Makers of craft supplies (and practically anything else made
Where to Buy Supplies Cheap for Making Stuff to Sell Read More »
My problem solved through creativity and imagination By Brandy Boswell, Artist & Owner of Elegantly Haunted, www.ElegantlyHaunted.com – Hand painted Glassware for ALL Occasions!!! Today there are many ways your make your home, gift giving, and entertaining greener. One of the best methods is through purchasing products that are repurposed. However, it can be difficult
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