Branding ideas for handmade items. First impressions are often lasting ones, including business names and logos. Articles in this category will help you with the parts that go into building your brand’s message.
Excited about starting your business? You may have “entrepreneurial fever” according to Michael Gerber. In his bestselling book, “The E-Myth” he likens the enthusiasm new business owners start out with to a fever that may keep one from seeing things clearly. In case that sounds like your current state, the following checklist for starting a […]
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Great photos convert online shoppers into buyers. The six types of product images that can help your sales: 1. Product-only images with white background for online store listings (required when selling on Amazon). Etsy images don’t have to have a white background, but studies show they improve online sales. 2. How-it’s-made images. Pictures of you
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Excerpt from Start a Creative Recycling Side Hustle by James Dillehay Over two billion people use Facebook. They spend an average of thirty-five minutes each day on the site and almost eighty percent of shoppers in the US have found products to buy while on Facebook. Once you have a personal profile set up on
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Branding for your Craft Business by Chrisy Bossie Brand and brand management is the basis of your advertising and the way people remember you. When I sell my product I want the person that bought it to be able to remember the name “earthegy” years from now. I want that word to be famous. That
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