Want to Sell More? Engage the Senses

Artisans can learn from the example of The Pleasant Company started by Pleasant Rowland, ex schoolteacher turned maker of the American Girl doll collection. If you haven’t heard of them, more than 30 million American Girl® dolls have been sold through the company’s catalogue, retail stores, and website since 1986. As told in the book,[…]

handmade crafts that sell best

Craft Trade Shows

Are Wholesale Craft Trade Shows for You? There are trade shows for almost every industry and interest group including crafts. Trade shows serve as outlets for the latest trends and designs in products and services provided to any given trade. Attendees include store buyers, interior designers, architects, museum buyers, sales reps and mail order catalog[…]

writing a story

Add Stories to Increase Your Craft Sales

People love stories. The best presenters and marketers agree that stories captivate your audience and keep them engaged. Whenever or wherever you sell crafts, consider adding stories to each piece. The longer time someone spends examining your craft item either at a craft show or online at etsy, the higher the probability the person is[…]

twitter for selling handmade items

Are You Using Twitter to Sell Crafts?

Twitter is being used by all kinds of businesses for lead generation, public relations, marketing, sales and sharing new products. Many craft business owners find it difficult to overcome the learning curve, learn the Twitter lingo, gain a following and sustain interesting conversation while providing enough reason for followers to keep up. I came across[…]

how to price crafts cover

Pricing Crafts

Pricing strategies for fine crafts differs from low-end craft items. This report will show you how to use pricing in specific circumstances to increase your market share. The situations where prices can change include where you sell your work, the time of year, amount of competition, and the newness of your product.  In many cases,[…]

elle magazine

Is it worth the effort to seek publicity for your craft business?

We tend to think that getting coverage by a newspaper, magazine or TV show is out of our reach. It seems like most of the news that grabs our attention is some kind of crisis or the latest celebrity couple breaking up. However, there is a whole other area of publicity appearing in the feature[…]

where to sell handmade products

Where to Sell Products You Make

Where to sell products you make? There are many places offline and online when you are looking at where to sell products you’ve produced. This article lists many types of face-to-face events for selling your art, craft or photography. You may already be aware of popular events like: Art shows Fine craft shows Country craft[…]

Monopoly game crafts to make and sell

Turning Monopoly Money Into Real Cash

Monopoly was my favorite game when I was growing up. When I was looking for artists for my craft gallery, I came across some interesting works of art that incorporated old Monopoly games. But even more intriguing was the ideas described in the video below. The hosts show how they picked up a used monopoly[…]

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