People love stories. The best presenters and marketers agree that stories captivate your audience and keep them engaged. Whenever or wherever you sell crafts, consider adding stories to each piece. The longer time someone spends examining your craft item either at a craft show or online at etsy, the higher the probability the person is going to buy. Your story draws shoppers into your world and your art, enticing them to linger. Selling on ebay? Include stories in your auction listings.