engage senses to increase handmade product sales

Want to Sell More? Engage the Senses

Artisans can learn from the example of The Pleasant Company started by Pleasant Rowland, ex schoolteacher turned maker of the American Girl doll collection. If you haven’t heard of them, more than 30 million American Girl® dolls have been sold through the company’s catalogue, retail stores, and website since 1986. As told in the book, […]

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