Hello and Welcome
You will find bunches of useful, free content here on Craftmarketer.com
to help you grow a part time or full time business selling your handmade items.
Choose the category you want to explore by clicking the images below.
My name is James Dillehay. I provide most of the content here gathered from more
than thirty years of experiences as a working craft artist, gallery owner and educator.
Looking for product ideas you can make and sell? There are hundreds of items you can make by hand. Use my best selling craft products formula.
Learn how to price your handmade products. Discover ways to raise the perceived value in order to attract buyers willing to pay more.
Photos and Packaging
When selling online, your photos have to be exceptional. For selling to stores, eye-catching packaging will make your items move off the shelves.
Promotion and Marketing
Discover venues to promote your handmade products on Etsy, at craft fairs, to stores and many overlooked markets.
Best Business Practices
Keep your business safe out of trouble by learning about licenses, permits, sales taxes and copyright issues.
Part Time Handmade Seller
If you just want to earn a few extra hundred dollars a month selling your handmade items, I’ve got some great tips to help you get started. Just follow the link below to view all our content tagged for Part Time Sellers.
Full Time Empire Builder
So you want to build an empire from your handmade items. Get ready to discover insider tips to help you grow and scale your business to any size you envision. Click on the link here to view the collection of Empire Builder tactics.
from James Dillehay's blog
Artisans can learn from the example of The Pleasant Company started by Pleasant Rowland, ex schoolteacher turned maker of the American Girl doll collection. If you haven’t heard of them, more than 30 million American Girl® dolls have been sold through the company’s catalogue, retail stores, and website since 1986. As told in the book,[…]
Are Wholesale Craft Trade Shows for You? There are trade shows for almost every industry and interest group including crafts. Trade shows serve as outlets for the latest trends and designs in products and services provided to any given trade. Attendees include store buyers, interior designers, architects, museum buyers, sales reps and mail order catalog[…]
People love stories. The best presenters and marketers agree that stories captivate your audience and keep them engaged. Whenever or wherever you sell crafts, consider adding stories to each piece. The longer time someone spends examining your craft item either at a craft show or online at etsy, the higher the probability the person is[…]
Twitter is being used by all kinds of businesses for lead generation, public relations, marketing, sales and sharing new products. Many craft business owners find it difficult to overcome the learning curve, learn the Twitter lingo, gain a following and sustain interesting conversation while providing enough reason for followers to keep up. I came across[…]
Pricing strategies for fine crafts differs from low-end craft items. This report will show you how to use pricing in specific circumstances to increase your market share. The situations where prices can change include where you sell your work, the time of year, amount of competition, and the newness of your product. In many cases,[…]
We tend to think that getting coverage by a newspaper, magazine or TV show is out of our reach. It seems like most of the news that grabs our attention is some kind of crisis or the latest celebrity couple breaking up. However, there is a whole other area of publicity appearing in the feature[…]
Where to sell products you make? There are many places offline and online when you are looking at where to sell products you’ve produced. This article lists many types of face-to-face events for selling your art, craft or photography. You may already be aware of popular events like: Art shows Fine craft shows Country craft[…]
Monopoly was my favorite game when I was growing up. When I was looking for artists for my craft gallery, I came across some interesting works of art that incorporated old Monopoly games. But even more intriguing was the ideas described in the video below. The hosts show how they picked up a used monopoly[…]